SkillShala Academy

Certified Digital Marketing Professional Course


The Digital Marketing Course in Haldwani offered by Skillshala Academy is the perfect choice for those seeking practical mastery in digital marketing skills and a promising career in this field. The course offers job-oriented training with a 100% focus on practical skills.

Enroll now to kickstart your promising career as a professional digital marketer. Learn from industry experts, gain certification, work on actual projects, receive placement assistance, and become a pro in the field.


    84 Hours


    30 Hours


    3 Exams



    Our Institute's Digital Marketing Course
    Complete Overview

    Stay up-to-date with industry standards and trends through our comprehensive and well-structured digital marketing course in Haldwani.

    • Evolution of Digital Marketing
    • Traditional Vs Digital Marketing
    • Digital Marketing Possibilities
    • Objectives of Digital Marketing
    • Digital Marketing Case Studies
    • Secrets Of Successful Campaign
    • Emotional Marketing
    • Social Proof
    • Grounded Recognition
    • Paradox Of Choice
    • Information Gap Theory
    • Commitment & Consistency
    • Loss Aversion Theory
    • Graphic Designing Fundamentals
    • Types of Design Format For Different Platform
    • Design Using Canva
    • Logo Making For Brands
    • Live Practice - Designing Logos & Banners
    • Free Tools For Designing
    • What is Domain Name?
    • Types of Domains and Extensions
    • What is Web Hosting, cPanel & FTP Account?
    • What is Domain Marketing?
    • How to Sell a Domain Name?
    • Top Domain Selling Platforms
    • What Is Content Management System?
    • Components of Content Management System
    • Advantages of Content Management System
    • What is WordPress?
    • Why Learn WordPress in Digital Marketing?
    • WordPress installation & Creating Website
    • WordPress Page Builders
    • Understanding WordPress Plugins And Settings
    • Introduction To E-Commerce
    • Building eCommerce Site With Shopify
    • Shopify Introduction
    • Setting up Free Shopify Account
    • Important Tools for Shopify
    • Building eCommerce Site With Shopify
    • Introduction To Woocommerce
    • Building eCommerce Site With Woocommerce
    • Introduction To Content Writing
    • Content Writing Vs Copywriting
    • Content Writing Tools & Essentials
    • Content Writing For Business Website
    • What is SEO?
    • Importance of SEO For Businesses
    • How do Search Engines Work?
    • Black Hat vs White Hat SEO
    • Google Algorithms & How To Avoid Penalties
    • Introduction To On-Page SEO
    • Advanced Keyword Research
    • Working on On-Page SEO
    • Off-Page SEO Basics
    • Working on Off-Page SEO
    • Technical SEO Basics
    • Google Search Console in Depth
    • HTTPS & SSL Certificate
    • SEO Case Studies
    • E-Commerce SEO
    • SEO Reporting
    • Analysis GMB Account
    • Setting Up Local GMB
    • SEO Of GMB
    • Managing Rating & Reputation
    • Emotional Marketing
    • Social Proof
    • Grounded Recognition
    • Paradox Of Choice
    • Information Gap Theory
    • Commitment & Consistency
    • Loss Aversion Theory
    • What is Google Adsense?
    • Account Approval and Account Setup
    • Adsense Guidelines and Requirements
    • Niche Content Research
    • Traffic Strategy
    • Basics of Google Analytics
    • How to setup Google Analytics?
    • Concept of Cookies
    • Understanding Website Analytics
    • Reports in Google Analytics
    • Users/Access in Google Analytics
    • Audience creation in Google Analytics
    • Google Analytics for SEO 
    • Google Analytics For PPC Ads
    • Important Metrics in Google Analytics
    • Ecommerce Tracking 
    • Analytics Report Creation
    • Link Tracking
    • UTM Parameters
    • What is Google Tag Manager (GTM)?
    • Setting Up GTM
    • Why Integrate GA and GTM?
    • Components Of Tag Manager 
    • Tags, Triggers, and Variables
    • Setting up First Tracking
    • Tracking Videos
    • Tracking Links
    • Tracking Visible Elements
    • Tracking Scrolls
    • e-Commerce Events Tracking With GTM
    • Facebook Pixel + GTM - Facebook Events Tracking With GTM
    • What is Email Marketing?
    • How to do Email Marketing?
    • Top Tools for Email Marketing
    • Automation in Email Marketing
    • Omnichannel Marketing
    • How to Write an Email?
    • Important Metrics for Email Marketing
    • Call to Actions in Email Marketing
    • Weekly Email Strategy Creation
    • What is a Blog?
    • How does Blogging Work?
    • Benefits of Blogging
    • SEO in Blogging
    • Creating Quality Content
    • Promoting Your Blog
    • Making Money with Blogging
    • Applying for
      Google AdSense
    • Applying for Other Ad Platforms
    • Niche Blogging and Categories


    Facebook Marketing

    • Basics of Facebook Ads
    • Working of Facebook Ads
    • Types of Facebook Ads
    • Objectives of Facebook Ads
    • Audience and Targeting Optimization
    • Placement Options in Facebook ads
    • Ad copies and Copywriting
    • Landing Page Optimization for Relevancy
    • Buyer Persona
    • Understanding Advanced Facebook Pixel
    • Facebook Analytics
    • A/B Testing
    • Tracking Options
    • Spying Competitors
    • Facebook Ads for Affiliate Marketing
    • Running All Objective Ads
    • Running Video Ads
    • Running Dynamic Ads
    • Strategies for Facebook Ads
    • Retargeting and Remarketing Ads
    • Lead Generation & Funnels
    • Reporting for Facebook Ads
    • Facebook Messenger Marketing
    • Facebook Scaling Models and Strategies
    • Different Facebook Marketing Tools
    Instagram Marketing
    • Instagram Profile Creation
    • Profile Customization
    • Best Practices for Instagram Posts
    • Instagram Growth Strategy
    • Importance of Hashtags
    • Working of Instagram Algorithm
    • Running Ads on Instagram
    LinkedIn Marketing
    • Introduction to LinkedIn
    • Best Practices for Profile Setup
    • Best Practices for Posts
    • LinkedIn Advertising
    • Facebook vs LinkedIn Advertising
    • LinkedIn Ad Objectives
    • LinkedIn Ad Formats
    • Scheduling Options
    • Billing Account Setup
    • Practical- LinkedIn Ad Creation
    • LinkedIn Automation
    Twitter Marketing
    • Introduction to Twitter
    • Working of Twitter Algorithm work
    • How do Businesses Use Twitter?
    • Twitter Advertising
    • Billing & Account Setup
    • Types of Twitter Ads
    • Audience Bidding, Budgets, and Creatives
    • Case Studies
    Quora Marketing
    • Introduction to Quora
    • Working of Quora Algorithm
    • Quora Profile Best Practices
    • Building Quora Profile
    • Answering Questions Perfectly
    • Quora Traffic Building Strategies
    • Types of Quora Ads
    • Live Case Studies
    • Why Use Online Advertising
    • Understanding Online Advertisement Platforms and Ad Buying Models
    • Programmatic and Direct Ad Buying 
    • Introduction to Bing Ads
    • Different Types Of Bing Ads
    • Bing Ads Best Practices 
    • Introduction to Google Ads
    • How does Google Ads Work?
    • Bidding And Auctions
    • Google Ads Campaign Structure
    • Different Types of Google Ads
    • Importance of Landing Pages
    • Understanding Search Ads
    • Conversion Tracking Setup
    • Search Ad Creation, Optimization, and Reporting
    • Understanding Display Ads
    • Display Ad Creation, Optimization, Reporting
    • Understanding Remarketing Ads
    • YouTube Ads
    • Running App Install Ads
    • All Settings in Google Ads
    • Call Only Ads
    • All types of Audiences in Google Ads
    • Optimizing Different Google Ads
    • Conversion-based Campaigns & Optimization
    • Tools Related to Google Ads
    • Competitor-oriented Ad Campaigns
    • Strategies for Ad Campaigns
    • Shopping Campaigns
    • Advance Bidding Methods
    • What are Third-Party Ads?
    • How to Run Ads on Hotstar?
    • How to Run Ads on MX Player?
    • Online Ad Platforms and Ad Buying Models
    • Publishing Ads on Third Party Platforms
    • Introduction to SMO
    • Social Platforms & Supported Content
    • SWOT Analysis
    • Content Strategies According to Platform
    • Power of Organic Reach
    • Facebook Page/Profile optimization
    • Lead Generation Organically
    • Using Chatbots for SMO
    • Tools for SMO & Post Scheduling
    • Creating Social Media Calendar
    • Client/Agency for Social Media
    • Tools for Social Content Creation
    • Algorithms of Social Media Platforms
    • Rule of Consistency on Social Media
    • Tools for Content Ideas
    • Social Media Best Practices
    • Influencer Marketing
    • SMO Report Creation
    • Role and Working of YouTube
    • Analytics of Top YouTube Channels
    • Understanding YouTube Algorithm
    • YouTube Ranking Factors
    • Setting Up YouTube Channel
    • Growing YouTube Channel Organically
    • YouTube Earning Opportunities
    • YouTube Channel Monetization
    • YouTube Funnels
    • Tools to Use for Channel Growth
    • Working on Real Projects
    • Essentials for Recording Videos
    • Editing Voiceovers Using Right Tools
    • Editing Videos Using Right Tools
    • Uploading a Demo Video & Optimizing It
    • Adding Viral Elements to Videos
    • Checklist for YouTube Videos
    • Case Studies of Successful Channels
    • Power of YouTube Live
    • Channel Strategies for Different Niches
    • Building Freelancing Projects
    • Top Freelancing Platforms
    • Live Walkthrough: How to Grab Projects?
    • How To Set Appropriate Pricing for your Services?
    • Introduction to Affiliate Marketing
    • Introduction to Affiliate Platforms
    • Registering at a Affiliate Platforms
    • Affiliate Panel Overview 
    • Finding Right offers in your Niche 
    • Placement Process Introduction
    • Interview Preparation and Live Practice
    • Appealing Resume Building
    • Live Exercise: Creating Customised Cover Letter
    • Mock Interviews

    100% Live Practical Training

    Who Can Attend

    The Digital Marketing course in Haldwani extends an open invitation to individuals from all walks of life who aspire to gain knowledge about online marketing, regardless of their previous experience or educational background. Whether you’re a student, professional, entrepreneur, small business owner, or marketing specialist, this course is designed to help you enhance your brand’s digital presence. While there are no rigid eligibility criteria, having basic computer proficiency and an understanding of the internet can certainly aid your learning experience.

    Career Support

    In Course Internship

    Take advantage of paid internships to gain meaningful experience and learn from experts in your field of interest.

    Mock Interview

    Get prepared for your big interview with simulated interview experiences facilitated by our expert mentors.

    Live Practical Session

    At Skillshala Academy, we offer live training sessions to ensure students grasp the concepts effectively.

    Scroll to Top